Retail Website Launch

Marketing | Content | Media | Digital

The New Balduccis.com

Serve as team leader for new Balducci’s website – partnering with internal stakeholders, web developers and design teams.

  • Launch highlights include:
    • New site architecture and visually engaging, responsive design.
    • Improved e-commerce functionality, check out experience and trigger emails.   Integrations with catering database and Avalara tax software.
    • Updated photography and asset management.
    • Migration of multiple site log-ins to a single sign-on.
  • Results: Six month trend demonstrating strong year over year increases in users (+43%), sessions (+45%), average session duration (+29%) and sessions per user (+25%).  Bounce rate decreased -9%.


User Experience Planning
Key Messaging and Creative Direction
Team and Agency Management
Project Planning
Process Management

Brand Pages


Balducci's Home Page

Additional Experience Upgrades:
Locations Pages | Storytelling | Rewards Sign Up


Gift Baskets and Pantry | Catering 

Gift E-Commerce Page


Balducci's Catering

Recipe Experience

Balducci's Recipe Page

Branded Trigger Emails

Executive Team Reviews

WOW…..the new Balducci’s website is absolutely beautiful!  And the functionality is amazingly upgraded!  This has been a long road…but the end result makes it all worth it!  It looks terrific!  And is a great testament to the collaborative approach to deliver what’s best for the customer and works for our internal customers, the associates that make it all happen!  Thanks for your relentless drive, commitment and dedication to deliver!