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First-to-Market Product

Marketing | Content | Media | Digital

New Product Launch – Exclusive First Harvest Branzino

  • Led the team to execute cross-platform content marketing plans, including store signage, direct mail, social media, digital display, native content, email marketing and website updates.
  • Partnered with a wide range of specialists – creative and marketing team members, merchant leads, chefs, photographers and agency teams to shape the ‘exclusive first harvest’ story.
  • Results: Sales of Branzino and other whole fish increased after the promotion.

Skills

Marketing Strategy
Digital and Content Marketing
Creative Management
Cross-Discipline Collaboration

Direct MailĀ 

Branzino Direct Mail Cover

Branzino Direct Mail Spread

Media Relations

View Full Article

NY Times - Branzino

Website and Landing PageĀ 

 

Digital Display Banner

Branzino Digital Display Banner

Email Marketing
Email preformed with a 15% open rate.

Branzino Email Marketing

Store Display Signage