New Product Launch – Exclusive First Harvest Branzino
- Led the team to execute cross-platform content marketing plans, including store signage, direct mail, social media, digital display, native content, email marketing and website updates.
- Partnered with a wide range of specialists – creative and marketing team members, merchant leads, chefs, photographers and agency teams to shape the ‘exclusive first harvest’ story.
- Results: Sales of Branzino and other whole fish increased after the promotion.
Digital and Content Marketing
Website and Landing Page
Digital Display Banner
Email preformed with a 15% open rate.
Store Display Signage