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Content Marketing

Marketing | Content | Media | Digital

Integrated Content Marketing 

  • Partnered with a wide range of specialists – creative and marketing team members, cross-functional partners to select strategic products, chefs and agency teams on a robust digital promotional calendar.
  • Led the team to execute a cross-promotional content marketing plans to drive video views which includes social media (organic and paid), digital display, native content, email marketing and website updates.
  • Produced 40+ content pieces for two distinctive banners that drove nearly 875K views and 8K engagements.
  • Built a reporting plan to capture and optimize the analytics.

Skills

Marketing Strategy
Content Marketing
Email Marketing
Social Media
Display Advertising
Creative Direction
Cross-Discipline Collaboration

How-To Recipe Video
Featured Example: Store Made Spiralized Beet Salad with Lemon Citronette

Social Media

Content Marketing | How to Recipe Video - Social Post

Digital Display Banners – Food52.com

Content Marketing | Display Banner Ad - Beets

How-To Recipe Video
Featured Example: How to Make the Perfect CheeseBoard

Print Advertising 

Content Marketing | Print Ad - Entertaining

Digital Display Banners – Food52.com

Content Marketing | Display Ad - Entertaining