Enhanced Branding, Photography and Ordering Experience
- Improved Gift Set offering with new branding and e-commerce functionality. Partnered with merchants, web developers, as well as a copywriter, photographer and design team on the project.
- Established workflow and organized e-commerce product categories, identifiers, images and copy.
- Worked with web developers to set up Google Analytics content groups and e-commerce tracking.
- Results: Sales and traffic increased and bounce rate decreased by over 50%, year over year.
User Experience Planning
Digital and Content Marketing
Team and Agency Management
Gift Set Brochure
- Crafted go-to-market digital plan, including digital display, media partnership with Saveur.com, AdWords and communication on Balducci’s owned channels.
- Campaign marketing fueled the category sales, with over 75% of seasonal sales happening during the campaign flight dates
- Digital Display Example
- Instagram and Facebook Advertising
- Email Marketing – Kicked off the gifting season with a promotional email that had a 15% open rate.
New E-Commerce Functionality
- Launched Build A Gift functionality that enabled customer’s to create their own gift in three easy steps. Conceptualized how the customer navigated through the experience and how the site communicated the components of their gift and their sub-total.
- Results: In year one, the new experience accounted for 11% of all gift purchases with strong average order value, exceeding goals.
- Step 1: Select Your Container
- Step 2: Shop by Category
- Step 3: Add products to your basket and checkout