Store Brand Launch

Marketing | Content | Media | Digital

Kings Own Brand Launch

Guided award-winning design for store brand packaging.

  • Collaborated with designers & merchandising on over 300 SKUs.
  • Go-to-market plans included signage, PR, events, email, landing page, advertising and “Big Basket” social and in-store sweepstakes.
  • Accolades:
    • Best Use of Store Brands for Cause Marketing Award – Kings Own Brand, Store Brands Magazine, 2016
    • American Package Design Award – Kings Own Brand, GDUSA Magazine, 2015


Marketing Strategy
Creative Direction
Project Planning
Digital Marketing

Product Line Photo

Store Brand | Product Portfolio Image

Landing Page

Store Brand | Marketing Landing Page

Print Advertising

Store Brand | Print Advertising

Big Basket Sweepstakes

Store Brand | Social Media Sweepstakes