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Udacity Digital Marketing Nanodegree

Marketing | Content | Media | Digital

Digital Marketing Nanodegree

Completed Udacity’s Digital Marketing Nanodegree – a robust training program with nine hands-on projects.  2017

  • Highlights: Marketing Strategy, Target Persona/Journey, SEO, Social Media, Content, Email, Digital Display, Web Analytics, A/B Testing, ROI.
  • Programs: Google Analytics, Google AdWords, Hootsuite, Slack, MailChimp, Moz Pro and Facebook Ads Manager
  • Results: Created, ran and analyzed campaigns with A/B tests in AdWords and Facebook Ad Manager to promote Udacity courses. Programs met KPIs and achieved positive ROI.

Target Persona

Digital Marketing | Target Persona

Content Marketing & Social Media

Digital Marketing | Content Marketing - Post

Digital Marketing | Content Marketing - Social Media

Social Media Advertising

Digital Marketing | Social Media Advertising - Facebook

 

Digital Marketing | Social Media Advertising - Facebook

 

Digital Marketing | Social Media Advertising - Facebook

Search Engine Marketing – Text Ads and Keywords

Digital Marketing | Search Engine Marketing

Search Engine Optimizations

  • Leveraged Moz Pro for keyword research and recommendations.
  • Example Meta Data:

Title Tag
Original
Udacity Digital Marketing Nanodegree Program Website

Recommendation
Udacity Nanodegree  | Digital Marketing Certificate

Meta-Description
Original
<meta name=”description” content=”” />

Recommended Improvement
Hands-On Online Course | SEO, SEM & Social Media Training | Email Marketing, Mailchimp Tutorials | Advertise on Facebook | Digital Display

Email Marketing – Built in Mail Chimp

Digital Marketing | Email Marketing - Mail Chimp